To be successful in a globalised world, companies need to focus on those actions that bring the most sustainable and long-term competitive advantage in their market niche. Asia represents one of the driving forces of today and it will continue to be so in the coming decades

There are plenty of opportunities available for those small-to-medium sized businesses that can do the following: 

• differentiate themselves from their competitors 
• being perceived by their customers as culturally linked to their territory of origin
• make decisions rapidly and adapt to changes

Our aim is to help SMEs to focus their limited resources, both managerial and economic, in the right direction, abandoning a purely opportunistic strategy for a more comprehensive one, while always maintaining a practical and results-oriented approach