Approach
Clear, Realistic, Measurable
Start-Up
This is the fundamental step that determines the success of your company's internationalisation process
It's about understanding the opportunities on the table, developing the right strategy based on first-hand information, and deciding how and where to allocate resources to obtain the highest return
It implies several key questions, such as the following: which markets and countries should be targeted first? what kind of distribution network do you need to establish? should you partner with local companies?
It's an intensive process that requires 3-to-6 months to complete, ideally leading to some commercial partnerships and initial sales in the area
Business Development
This is the phase when the actions leading to a long-term growth in the region are carried out
It's about setting up and managing an efficient distribution network made of commercial partners, located in all of your target countries, that enables you to serve your end clients with products and after sales services
It includes participating in the relevant fairs and organizing your promotional activities
It requires continuous support for 6-to-12 months, leading to the substantial development of your business in the region
Strategic Growth
During the internationalisation process, it might be necessary to carry out strategic projects that will further consolidate your presence in the region
Your company might decide to relocate, even partially, its production capacity in order to gain competitiveness or it might be interested in pursuing M&A and Joint Venture agreements, to accelerate its market entry and penetration
Additionally, there might be the need for professional support in order establish your Asia branch or manufacturing company, as well as to train the managers who will run your Asia business in the future
Each project will have a specific timeframe